Strategy That Crushes Limits

BAE Impacts CPG

Getting onto the shelf is hard.
Staying there is even harder.

BAE Impacts is a Fractional VP of Sales partner for premium CPG brands. We help founders secure the right retail placements across conventional and natural grocery, build strategic distributor relationships, and drive the in-store performance that keeps products on the shelf.

Because we intentionally work with a small portfolio of brands, every client receives executive-level attention, hands-on execution, and a partner invested in long-term growth.

What We Do

  • Retail buyer presentations

  • Distributor strategy

  • Promotional planning

  • Retail launches

  • Category reviews

  • New item submissions

  • In-store execution

  • Sales forecasting

OUR PHILOSOPHY

Great retail growth starts long before a product reaches the shelf.

The strongest retail brands are built through thoughtful strategy, meaningful relationships, disciplined execution, and consistent follow-through. Every introduction, buyer conversation, distributor decision, and promotional plan shapes what happens once a product reaches the shelf.

That's why we believe success begins Before Anyone Else.

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 FAQs

  • A Fractional VP of Sales is a high-level strategic partner who acts as your dedicated sales leadership without the full-time cost. At BAE Impacts, this means we handle distributor strategy, buyer relationships, trade spend, and in-store execution with the same accountability as an in-house VP.

  • We operate with a small, intentional roster so each brand gets real focus. We function as your Fractional VP of Sales — not just order takers. We build long-term strategy, negotiate better terms, and drive velocity instead of simply pushing product.

  • Most clients see initial placement progress within 60–90 days, with meaningful velocity improvements in 4–6 months, depending on the category and current distribution.

  • We work best with brands that have product-market fit and are ready to scale at retail. We’re selective so we can deliver exceptional results.

  • We have strong relationships with major broad-line distributors (UNFI & KeHE) and local distributors (DSDs) across California, Texas, Great Lakes, and North East. We specialize in premium retailers including Erewhon, Whole Foods, Bristol Farms, Gelson’s, The Fresh Market, and more.

  • We don’t guarantee specific placements (no one can), but we guarantee high-touch execution, transparency, and strategic partnership. Our model is built on mutual success.