before anyone else impacts

Trusted in nationwide grocery chains and localized specialty stores.

from CPG founders ready to launch + scale

BAE Impacts is a Fractional VP of Sales partner for premium CPG brands. We handle retail buyer presentations, new-item submissions, distributor strategy (UNFI, KeHE, and regional DSDs), promotional planning, category reviews, retail launches, in-store execution, and sales forecasting. The job is not just getting on the shelf, it’s staying there with velocity.
A distributor (UNFI, KeHE, a local DSD) warehouses and ships product. A broker or fractional sales partner opens the buyer door, builds the pitch, negotiates terms, and owns in-store performance. We do not take title to your inventory. We sell, plan trade, and protect the shelf so the distributor has something worth moving.
Book a strategy call. We review your current distribution, velocity, packaging/pricing readiness, and which chains actually fit the next 12 months. If it is a fit, we scope a focused engagement plan. This is not a 40-brand roster; we take a handful of brands at a time so the work is executive-level, not order-taking.
Direct, hands-on, and operational. You get buyer decks, distributor strategy, reset calendars, and someone who will tell you if an account is a vanity vs velocity placement. Communication is tight because the roster is small. If you want a silent commission-only broker who disappears after the intro, we are not the partner.

Premium CPG founders who already have product-market fit and are ready to scale in grocery chains.
Best fit: clean-label functional snacks + beverages brands in fast-moving categories targeting natural (e.g. Erewhon, Bristol Farms, The Fresh Market, Whole Foods) and conventional grocery (e.g. Walmart, Target, Albertsons, Kroger).
We are selective on purpose.
Traditional CPG brokerages run a wide roster and push cases. We operate as your Fractional VP of Sales: small portfolio of brands, buyer relationships that will you will feel, accountability for velocity after the reset, and consulting across trade-spend, field marketing, and go-to-market strategy.
Getting the PO is step one.
Keeping + expanding the line is the work.
Price is scoped to the brand.
Typically a monthly retainer for sales leadership plus alignment on retail outcomes. We do not publish a one-size rate because a 3-SKU natural launch and a multi-region KeHE reset are not the same job.
Pricing and scope are covered on the strategy call so both sides know what “done” looks like.
Most clients see initial placement progress in 60–90 days, with meaningful velocity movement in 4–6 months, depending on category, current distribution, and how ready the item files and promo calendars are. No one can guarantee a specific chain or slot.

Let’s Talk Growth

Consumer packaged goods founders ready to scale in grocery chains, not just dip a toe in.

We take a handful of brands at a time.

If that's you, let's talk!